Nokia 3310 : Rock Solid Simplicity is Back and Ready for Modern Internet Applications
If ‘Old is Gold’ saying is true, Nokia surely believes in that. At the Mobile World Congress (MWC 2017) this week, HMD Global announced the rebirth of the Nokia 3310 albeit in a modern form.
According to Wikipedia, the Nokia 3310 was first released in September, 2000. Based on GSM technology, the phone was one of the most successful models with a whopping sales of 126 million devices. The phone gained ground because of its robustness and the basic but essential capabilities it provided at a very affordable price. Additionally, Nokia phones featured the Snake monochrome game which grew in popularity and was another reason for users to get attached to the Nokia 3310.
So what’s new in this incarnation?
The Nokia 3310 has many of the advanced features you may expect from a modern day smartphone. Juho Sarvikas, Chief Product Officer of HMD Global, said in a press release :
“For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand.”
Besides being a simple phone, below are some of the new features of the Nokia 3310 :
Increased Battery Life – You can talk for 22 hours or let the phone standby for a month
Available in four colors – Glossy Warm Red and Yellow and Matte Dark Blue and Grey
Light and Durable – with 2.4” polarized and curved screen window for better readability
Connectivity Options – Supports 2G and available with both single SIM and dual SIM
Music – FM radio and MP3 player with headphone jack
Camera and Storage – 2 MP camera with LED flash and 16-32MB storage
The Nokia 3310 will be available in Q2, 2017 and will retail for Euro 49 ($52) which makes it very affordable.
What’s the deal with the Snake?
HMD is betting on the nostalgia of Nokia 3310 users who were glued to the Snake game on their phone screens. The new Snake can be played on color screen with more options for today’s smartphone users. HMD also announced that there is a new Snake version for Facebook Messenger. It is called Snake for Messenger and has been released as part of Facebook’s Instant Games cross platform experience. In the new version, players will feed the snake which would grow in size and get more difficult to control. Players will have options for multiple levels and variable speed control. The game can be played in a multi-player mode on the internet.
Pekka Rantala, Chief Marketing Officer of HMD Global said the following about Snake relaunch :
“To this day it has remained hugely popular, not only because it carries a strong sense of nostalgia but because this was the first ever mobile gaming experience for many consumers.”
Nokia also announced new Android smartphones at MWC 2017. Ranging from Euro 139 to Euro 299 ($147 to $316) the new Nokia 6, Nokia 5 and Nokia 3 offer different performance, usability and capabilities to target customers.
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