Oscars 2017 and Mobile World Congress MWC 2017 : Era of Digital Transformation

Mobile World Congress 2017 (MWC 2017) and Oscars 2017 are both happening this week. MWC 2017 will see more than 100000 attendees come from around the world to Barcelona to experience the latest and greatest in mobile advancements and the 89th Academy Award ceremony at the Oscars is awaited by millions of people globally. So what is common between them? The answer lies in the convergence of mobile technology and consumer experience over the last few years.

Mobile Content & Social Media

One of the major themes to be covered at the MWC 2017 (twitter hashtag #MWC2017) is how mobile technology has changed and continues to evolve the world of entertainment and news. Multiple high powered keynote speeches are planned this week at MWC 2017 with the likes of John Stankey, CEO AT&T Entertainment Group to Reed Hastings, CEO and Founder, Netflix. The profound leaders and experts will talk about disruption in content creation, delivery and management.

Oscars 2017 will be hosted by ABC’s Jimmy Kimmel and as per Oscar’s official site, this year’s presenters include Jennifer Aniston, Jason Bateman amongst other famous personalities. The list of nominees is impressive as well – Casey Affleck (Manchester by the Sea), Dev Patel (Lion),  Denzel Washington (Fences), Emma Stone (La La Land), Meryl Streep (Florence Foster Jenkins)Nicole Kidman (Lion) and several other top stars are in the mix. If you want to watch the show live, you can do that the old-fashioned way on television on ABC channel or if you are one of the millions of people with a smart phone and on the move, you have the option to watch the event live on ABC.com or after downloading the ABC mobile streaming app.

However live streaming on ABC.com and the ABC app is only available with a participating TV provider account in select markets only. Therefore, many worldwide will not be able to utilize the app and will look to other mobile media as a way to get real time information on Oscars happenings. Social media will play an important role tonight with millions following the #Oscars or #Oscars2017 hashtags and getting updates on Twitter, Facebook, Snapchat and other apps. The financial implication of this will be profound as well with advertising dollars shifting from traditional television ads to mobile ads served in real time and personalized to the mobile users. And this is the Digital Transformation that MWC 2017 conference attendees will be talking about a lot this week.

Mobile Speed and Performance

Major smartphone vendors such as Samsung, Nokia, Sony, LG and others will announce new products at MWC 2017. LG just released the LG G6 large screen device that you can hold comfortably in your hand and still benefit from large images. At MWC 2017, you can expect announcements of new devices that would be performing faster than the previous generation with advanced capabilities in video processing and response times to social media interactions. We will also hear telecom providers talk about 5G performance for mobile networks. As per one of the goals of the conference on MWC 2017 site :

The desire to deliver timely and relevant content to these users is important to telecoms and advertisers alike as they adapt their messaging strategies to our ever-changing connected world. Now more than ever, content needs to be optimised for mobile viewing and personalised for target audiences.

Technology is getting more infused in major events across the globe. From Olympics 2016, Super Bowl 2017 and now the Oscars, we are seeing practical consumer level applications of Internet of Things (IoT), Mobile, Cloud, Analytics and Artificial Intelligence technologies. The trend will continue with advancements in technology and consumer desire for on-demand high quality content and experience. Don’t be surprised if next year Oscars 2018 was beamed to your Connected Car!

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