Super Bowl 2017 : Artificial Intelligence, IoT and Lady Gaga Lighting Extravaganza with Intel Drones

Intel ruled Super Bowl 2017 this year. If you watched the game through the half-time show, it would have been hard to miss how Intel technology has changed the experience at the game and there is more to come as technology evolves.

‘Be the Player’ Virtual Reality

Intel and Fox Sports have worked hard on delivering a true to life experience for viewers. As per a release from Fox Sports on January 12th, with the help of Intel’s video processing capabilities and over 30 cameras and new 4K and latest motion technology, the producers were able to provide a virtual reality environment which enables viewers to experience the game as if they are on the ground playing. This is particularly exciting when the player is in a decisive mode on where to throw the ball. The ‘Be the Player’ 360 Replay technology has become incredibly advanced. Intel has not been known for advanced graphics technology unlike NVIDIA’s GPU so the Super Bowl 360 Replay is a great promotional opportunity for the company. Michael Davis,Sports SVP of Field & Technical Operations was quoted in January 12th Fox Sports release :

“We tasked Intel to push their amazing Intel 360 Replay technology to the limit of what it could do, using their array of cameras circling the stadium to synthesize a player’s view on the field.”

Artificial Intelligence

The value of all the data collected by Intel and other systems will be realized when artificial intelligence systems are developed that would help players perform better. Technology companies pushed for enterprise level analytics at the 2016 Rio Olympics. At the Super Bowl 2017, the data gathered from drones and video cameras would enable analytics at the enterprise level which would help the game and players to become more competitive. With Internet of Things (IoT), other machines and data types will connect to the Internet and data will be analyzed in the cloud. Analytics and Machine Learning will make the next Super Bowl even more exciting.


Last but not the least, Intel’s 300 drones helped Lady Gaga deliver a spectacular performance during the half time show. Lady Gaga’s Super Bowl 2017 sponsored by Pepsi saw hundreds of drones above NRG stadium in Houston forming light patterns and shapes to her music creating an aura that would be hard to do manually. Intel has been
continuously experiencing with increasing the number of drones flying simultaneously and today was an outstanding show of what remote technology can do. The use of drones in entertainment is great however their application in commercial environments is going to have even more effect – for e.g. drones are used in agriculture for crop surveillance and also other uses such as movie production, delivery of groceries etc. A very interesting space to watch as it evolves.

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